McCormick Institute for Early Childhood

BY Marissa McCloy and Cassandra Ibarra | April 15, 2024

This document may be printed, photocopied, and disseminated freely with attribution. All content is the property of the McCormick Center for Early Childhood Leadership.

As a leader in the early care and education field, your education may have focused on courses related to pedagogical objectives, staff management, risk management, or other subjects directly related to hands-on duties an administrator must learn to succeed. These are undoubtedly important subjects to learn, and you gained knowledge and skills to add to your professional toolbox. Somehow, though, they may fall short of covering all aspects of what an administrator should know in this ever-changing field.


You may have also taken one or two marketing courses (if that). You were ready and confident when you entered the field. You manage your program well, but something may be missing that makes you question yourself. “Why do some early care and education programs always have a full waiting list? How do the enrolled families and the community always have knowledge of what is happening in that program? What is their secret?”


Well, it is all about marketing. Now is the time to seize the opportunity to strengthen your marketing skills. We are living in a world where it is essential for early childhood programs and businesses to have an online presence! While the McCormick Center focuses on trainings to strengthen your leadership skills, this article provides insights into one low-cost marketing option called Canva that can make all the difference in your marketing efforts to reach a broader audience.


Canva is an online graphic design tool that can be leveraged to fill in crucial marketing, communications, and graphic design gaps. “Launched in 2013, Canva is an online design and visual communication platform with a mission to empower everyone in the world to design anything and publish anywhere.” Everyone — including and especially those who do not have a background in digital art or marketing – can create with Canva.


From an early childhood administrative perspective, this is wonderful news! With Canva, you can create marketing materials for free or utilize low-cost features to access user-friendly tools accessible on a web browser. This allows you to let your imagination run wild with opportunities aplenty. Here are a few project ideas to get you started:

  • A logo for your organization: A logo helps establish your business’ identity and makes it recognizable to customers. Customize one of Canva’s templates or create your logo from scratch. Use tools like shapes, colors, pens, and graphics in the design studio.
  • Social media content: Design graphics, edit photos, or create short videos for Facebook, Instagram, LinkedIn, and other social media platforms. Templates are available for different types of social media placements, such as Facebook Cover Photo or Instagram Story.
  • Promotional Materials: Share details about your next event or advertise your services with flyers, brochures, posters, and more.
  • Custom apparel: Design custom t-shirts, hats, and more. Canva can also be used to get apparel printed and shipped for a fee.
  • Websites: A website is the foundation of your organization’s online presence. Canva offers customizable website templates and the option to publish websites.
  • QR codes: QR codes, generated from your website’s URL, can help take customers quickly and directly to your site. Simply enter a URL into one of Canva’s apps and have a QR code instantly generated. Add the QR code to other designs created on Canva, or download the QR code as an image and use it wherever you need.
  • Translation: Use the translation app to translate the text in any of your projects.


Selecting a template to begin your project is a great way to get started with Canva. One of the guides shared at the McCormick Center’s December 2023 technology training, Explore the Opportunities of Canva: Basics, allowed participants to discover more about utilizing this resource. Access the webinar recording to see design demonstrations in the Canva studio.


Once you’ve created your first project, Canva makes it easy to share. Your project can be shared via a custom link, or you may download your design files directly onto your computer. Additionally, Canva offers printing services for products such as signage, apparel, and business cards. Click here for additional information.


If you are ready to strengthen your marketing efforts by enhancing your design skills, get started today by making an account for free when you navigate to canva.com. Canva Pro, available for a fee, offers additional features and templates. Consider checking into reduced or no-fee options for those working in the education field and at nonprofit organizations. Are you motivated to learn more about using Canva to build your brand? Join us to learn more about building your brand and making and sharing your business card. Mark your calendar for the McCormick Center’s upcoming virtual technology training, Explore the Opportunities of Canva: Building Your Brand.


Marissa McCloy is the Communications & Design Specialist for the McCormick Center for Early Childhood Leadership at National Louis University. Marissa provides graphic design, marketing, and communications support to all McCormick Center teams. Marissa holds a bachelor’s degree in Journalism and Graphic Design from Lehigh University in Bethlehem, PA. Prior to joining the McCormick Center, she worked as a page designer for printed newspapers.


Cassandra Ibarra is a Professional eLearning Assistant for the McCormick Center for Early Childhood Leadership at National Louis University. In this role, Cassandra provides administrative, technical support and customer service for participants enrolled in the center’s online training. Cassandra holds a bachelor’s degree in Urban Studies and Spanish from Elmhurst University. Before joining the McCormick Center, she assisted Elmhurst University guests, students, faculty, and staff in navigating Elmhurst University through the Elmhurst University Information Desk.

By Cara Murdoch and Sherry Rocha December 12, 2025
By Cara Murdoch and Sherry Rocha Community collaborations can strengthen your early childhood program, expand services for families, and increase your visibility and credibility as a trusted resource in the community. But effective partnerships don’t begin with a phone call—they start with a plan. Start with internal planning Before reaching out to community members or organizations, gather insights from your internal team. Hold a brief planning meeting to discuss goals, identify needs, and build a shared vision for collaboration. Consider including: Members of your board of directors or advisory board Program staff members Interested family members and parents of enrolled children. REVISIT your mission and goals A clear, shared understanding of your program’s purpose will guide effective partnerships. Before reaching out to community members or organizations, gather insights from your internal team. Hold a brief planning meeting to discuss goals, identify needs, and build a shared vision for collaboration. Consider including: What is your mission? What strengths and expertise do we bring to the community? What challenges do our enrolled families face? What support or resources would be most helpful? What can we offer potential partners in return? Clarity about these questions will ensure that your outreach to community members and organizations is focused and meaningful. Learn about local resources Begin exploring the services and organizations that exist in your community. These may become valuable referral partners or direct collaborators. Examples include: Early intervention services Family support agencies Mental health providers Multilingual tax-preparation volunteers Knowing these resources helps you connect families with the help they need. share your space and services Your early childhood center may be a valuable asset for other groups. Consider offering your space to other programs or groups to strengthen your role as a community hub. Possibilities include: Scouting America or Girl Scout meetings Parenting workshops or support groups Health screenings or nutrition programs Community committee meetings participate in community events Raising visibility in your community opens doors to partnership. Become involved in: Neighborhood clean-up days Local fairs or festivals Library literacy events Cultural celebrations School district events These types of interactions naturally build trust and relationships. build and expand your network Partnerships often begin with small conversations or shared goals. Stay curious and connected—the more people you meet, the more opportunities arise. Potential collaborators include: Museums Public libraries Human services departments Colleges and universities Local schools Cooperative Extension services Hospitals and clinics Banks and financial advisors Mental health agencies Early intervention programs Remember: partnerships are mutually beneficial Successful collaborations are built on: Clear communication Shared goals Appreciation for each other’s strengths A commitment to supporting families and the community Whether the support you receive is financial, advisory, or educational, strong partnerships help everyone thrive. A final thought Community partnerships don’t happen overnight. With the proper planning, your early childhood program can become a powerful and connected resource in your neighborhood. Start small, stay open to ideas, and let relationships grow.
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