Shifting Perceptions: Elevating the Role and Recognition of Family Childcare Professionals

McCormick Institute for Early Childhood

BY Dr. Yvonne Shelene Williams, Ed.D. | October 14, 2024

A woman wearing glasses and a suit is smiling in front of a flag.

Sim Loh is a family partnership coordinator at Children’s Village, a nationally-accredited Keystone 4 STARS early learning and school-age enrichment program in Philadelphia, Pennsylvania, serving about 350 children. She supports children and families, including non-English speaking families of immigrant status, by ensuring equitable access to education, health, employment, and legal information and resources on a day-to-day basis. She is a member of the Children First Racial Equity Early Childhood Education Provider Council, a community member representative of Philadelphia School District Multilingual Advisory Council, and a board member of Historic Philadelphia.


Sim explains, “I ensure families know their rights and educate them on ways to speak up for themselves and request for interpretation/translation services. I share families’ stories and experiences with legislators and decision-makers so that their needs are understood. Attending Leadership Connections will help me strengthen and grow my skills in all domains by interacting with and hearing from experienced leaders in different positions. With newly acquired skills, I seek to learn about the systems level while paying close attention to the accessibility and barriers of different systems and resources and their impacts on young children and their families.”

A table showing the comparison of pre and post intervention of fas scores

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Recently, I attended the annual conference of the National Association for Family Child Care (NAFCC), where I had the opportunity to present a workshop and interact directly with family childcare (FCC) professionals. This experience was refreshing and inspiring. Our discussions encouraged family childcare professionals to consider community perspectives and critically assess business and professional practices and behaviors that could contribute to negative perception of their profession. During the workshop, many FCC professionals shared their frustration with the community and their colleagues who challenged their roles, questioned their legitimacy as business owners, and reduced them to children’s care.


It is crucial to recognize the potential of family caregivers to positively influence their business and professional reputations. The workshop, “Let’s Talk… Community Voices on Family Childcare: Advocating for Recognition,” presented by Robyn Kelton and I, is based on my doctoral research. It aimed to illustrate that even a single change could alter the perceptions of family childcare and highlight the important contributions that FCC professionals make to early childhood education and their communities. By improving business and professional practices, these professionals can change community views, helping others recognize that family care is a legitimate profession that educates and cares for children and recognizing their dual roles as educators and business owners.


During the session, utilizing technology proved to be highly effective in engaging participants and delivering information in a compelling way. This approach encouraged FCC professionals to reflect more deeply on their practices and implement changes that enhance perceptions and drive business growth. By using various tools, participants were able to share their insights and access data in a manner that promoted greater engagement and clarity. They also observed how technology facilitated collaborative efforts to reshape perceptions of their profession. Overall, this interactive experience deepened discussions and empowered attendees to apply their insights in their work environments, fostering continuous improvement and innovation.


The experience highlighted the professionals’ enthusiasm for learning and refining their practices. Discussions about family childcare professionals often include terms like caring, fun, and passionate, which is encouraging. However, it is disappointing that not everyone fully recognizes the unique value that family childcare professionals bring through their professional achievements, educational backgrounds, empowerment as women business owners, and overall contributions to the community and early childhood education.


Additionally, the meeting revealed that these professionals wanted more recognition and support from colleagues and the wider community. Many expressed the need for formal opportunities to demonstrate their expertise and achievements and suggested that visibility and recognition could further improve the value of their work. This desire for validation underscores the importance of continuing efforts to promote and improve the status of family childcare professionals within a broader social framework. This includes participation in professional development that supports child readiness and helps children transition smoothly into kindergarten. Additionally, they should have opportunities to articulate the benefits of their work, such as building relationships with children and their families, which fosters family engagement and collaboration to meet children’s needs.


In conclusion, the workshop highlighted family childcare professionals’ deep passion and commitment to educating and caring for young children. It also emphasized their frustration about being undervalued by the community. The workshop gave them valuable opportunities to change perceptions and affirm their role as legitimate educators and influential entrepreneurs.


By integrating technologies and reflecting on the findings of my research and discussions, participants were inspired to re-evaluate and improve their programs, further emphasizing their essential contributions to early childhood education and community development. It is important to recognize that refining practices is an ongoing effort in which advocacy plays a key role in changing perceptions and achieving the recognition FCC professionals deserve.


Yvonne Williams, Ed.D. is a Quality Training Specialist at the McCormick Center for Early Childhood Leadership at National Louis University. In this role, she serves as a National Anchor for the Program Administration Scale (PAS) and Business Administration Scale for Family Child Care (BAS). Prior to this position, she worked as an Assessor and Training Specialist conducting ERS, BAS, and CLASS assessments for the state of Illinois. She has always been passionate about working with families and young children and successfully completed research on family child care programs. Yvonne holds a master’s degree from National Louis University in early childhood administration and a doctorate in the teaching and learning program at National Louis University. Yvonne has held additional positions within the early childhood education sector as a licensed group family childcare provider and an adjunct instructor for National Louis University, Rasmussen College and Joliet Junior College. Combined, Yvonne has over 17 years of experience in Early Childhood Education.

McCormick Institute for Early Childhood logo with blue stylized M on white background
By Natalia Ambrozek, Wendy Connell, Lisa Downey, Robyn Kelton, Leslie Layman, Erin Cetera July 23, 2026
Natalia Ambrozek, B.S. , is a Leadership Coach and Training Specialist at the McCormick Institute for Early Childhood at National Louis University. Natalia earned a bachelor’s degree in Early Childhood Education with a concentration in French at DePaul University and has since completed her ESL endorsement. She has served in the McCormick Institute as an Assessor and Quality Assessment Coordinator prior to her role as a Leadership Coach. Previously, Natalia taught for over 10 years in Head Start and Early Head Start classrooms in Chicago and has experience as an Assistant Director. Natalia is also part of the Illinois Southland chapter of NAEYC and an alumnus of the Maria Whelan Leadership Institute. Wendy Connell, M.Ed. , is the Manager of Early Childhood Leadership Coaching at the McCormick Institute for Early Childhood. Wendy has been with the organization since 2017, serving as the IDHS Report and Certification Specialist, then Leadership Coach for the Smart Start Quality Support program. She is also an adjunct professor in ECE at Waubonsee Community College. Throughout her career, Wendy has been a director of early childhood programs, an elementary school teacher, educator, volunteer coordinator, supervisor, and family child care provider. Dr. Lisa Downey is the Executive Director of the McCormick Institute for Early Childhood at National Louis University (NLU), where she oversees all programming and operations. She leads a team of 75 staff dedicated to advancing the Early Childhood Education and Care (ECEC) profession through leadership, applied research, community and policy engagement, and innovative professional preparation. With over 35 years of experience in the field, Dr. Downey’s career includes roles as a toddler classroom teacher, child care center director, Child Care Resource and Referral (CCR&R) resource developer, training coordinator, and Director of Provider Services at Illinois Action for Children, where she managed CCR&R professional development for the Chicago area. She has been a faculty member at NLU for more than 15 years. Today, Dr. Downey focuses on addressing the complex challenges facing the ECEC workforce, creating scalable solutions that support the profession and ensure children, families, and communities thrive now and in the future. Robyn Kelton, M.A. , is the Director of Data and Evaluation for the McCormick Institute for Early Childhood at National Louis University (NLU). In this role, Robyn oversees the McCormick Institute’s research interests regarding evaluation and quality support tools, including Program Administration Scale (PAS) and Business Administration Scale for Family Child Care (BAS), the Early Childhood Work Environment Survey (ECWES), and the Administrator Role Perception Survey (ARPS). Robyn also oversees research related to the evaluation needs of the professional learning initiatives at the Institute as well as the relationship between evaluation tools and program quality, workforce retention, and leadership development. Other research interests include cognitive and developmental psychology, memory development, and learning. Robyn holds a Baccalaureate degree in psychology from the University of Kansas (KU) and a Masters of Arts degree in psychology with an advanced certificate of study in organizational psychology from NLU. Robyn is currently a doctoral candidate in the brain, behavior, and quantitative science Ph.D. psychology program at KU. Prior to joining the McCormick Institute in 2006, Robyn worked as lead teacher in a kindergarten classroom for an after-school program and lead teacher of a 4-5 year old classroom at a child care center. Leslie Layman, M.S. , is the Senior Director of Professional Learning and Innovation at the McCormick Institute for Early Childhood at National Louis University. In this role, she supports professional learning, including training, academies, coaching, and learning design. Prior to joining McCormick, Leslie was the Director of Early Childhood Education Strategic Initiatives at National Louis University, Director-Teaching and Learning Programs at Harry S. Truman College, and had many years of experience in early intervention, home visiting, and supporting children with developmental delays and their families. She holds Baccalaureate degrees in Psychology and Italian from University of Wisconsin, and a Master of Science in Child Development with a specialization in children with special needs from Erikson Institute. Erin Cetera, M.S. , serves as Senior Director of Quality Assessment at the McCormick Institute for Early Childhood at National Louis University (NLU), where she leads a team of nearly 40 professionals who conduct program assessments and deliver quality improvement training throughout Illinois. With more than four decades of experience in early childhood education, Erin has held a wide range of leadership and instructional roles, including preschool teacher, child care center administrator, college demonstration center director, and adjunct faculty member, teaching early childhood education courses for over 20 years. She joined NLU in 2018 as an Assessor and Training Specialist and has since advanced to her current leadership role. Today, Erin is dedicated to highlighting the steady improvements taking place in early childhood programs across Illinois. Guided by a deep commitment to young children, their families, and the professionals who support them, she champions efforts to create high-quality learning environments that foster positive outcomes for all. Let me know if you need anything else.
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