Aim4Excellence™ Demonstrates Increased Director Competence

This resource is part of our Research Notes series. 


Since 2009, the McCormick Center for Early Childhood Leadership at National Louis University has offered Aim4Excellence National Director Credential, an interactive online professional learning experience that focuses on the core leadership and management competencies that early childhood leaders need. To date, over 2,000 participants (directors, administrators, teachers, and family child care professionals) have completed one or more modules and over 1,300 have earned the Aim4Excellence National Director Credential. It was the first national director credential recognized by the National Association for the Education of Young Children (NAEYC) as meeting the alternative pathway training requirements for directors of centers seeking program accreditation. Nearly one-third of participants receive college credit for finishing the program. The content of Aim4Excellence is aligned with many state professional development credentials and the Aim4Excellence credential is embedded in two state quality rating and improvement systems.[1]


The nine online modules that comprise Aim4Excellence not only provide the basics of early childhood program administration-finance, program operations, and human resources management—but also the essential knowledge and skills that directors need to empower staff and lead organizations that adapt to changing conditions. Administrators learn to apply principles of effective leadership to create compelling visions for their programs, become agents of change, walk the talk of ethical behavior, and embrace the paradoxes of their roles. Each module is the equivalent of approximately 16 clock hours (or 1 semester hour) of instruction. The nine modules are:

  • Module 1 – Leading the Way
  • Module 2 – Recruiting, Selecting, and Orienting Staff
  • Module 3 – Promoting Peak Performance
  • Module 4 – Managing Program Operations
  • Module 5 – Building a Sound Business Strategy
  • Module 6 – Planning Indoor and Outdoor Environments
  • Module 7 – Supporting Children’s Development and Learning
  • Module 8 – Creating Partnerships with Families
  • Module 9 – Evaluating Program Quality


Recently, the McCormick Center completed an evaluation of Aim4Excellence to assess its effectiveness. Findings from the study suggest Aim4Excellence participants were successful in completing the modules and their early childhood programs improved during the time they were enrolled in the program. The evaluation report describes the characteristics of Aim4Excellence participants and the programs they represented, completion rates, and change over time in administrative practices while directors were enrolled in Aim4Excellence. A full copy of the report is available here.


Sample

This study examined 1,372 individuals enrolled in Aim4Excellence, between January 1, 2014 and December 31, 2017. Participants worked for 555 different organizations, in 48 states and Canada. The racial composition of the participants was 58% White/Caucasian, 24% Black/African American, and 13% Hispanic/Latino persons. The average age of Aim4Excellence participants at enrollment was 42 years, ranging from 21 to 76 years-old. Although there was a broad range in participants’ educational background, nearly 60% of them had a bachelor’s degree or higher.


Methodology

Since the Aim4Excellence program is administered online, data were collected directly from participants during the registration process and during their engagement in the program through two online sources. Descriptive statistics were generated on the participants and outcomes data were analyzed to determine completion rates and assessment scores for each module. A total composite score was created by adding each of the module’s assessment scores together.


To study the change over time in administrative practice, on-site assessments were conducted, using the Program Administration Scale (PAS),[2] at child care centers in four states (Delaware, Arizona, New Mexico, and Illinois) when Aim4Excellence participants first began the program and again when they completed it. The PAS is designed to reliably measure leadership and management practices of center-based programs using a 7-point rating scale (inadequate to excellent), with 25 items grouped into 10 subscale categories. Matched pre- and post- data were available for 30 of 58 centers assessed. Paired sample t-tests were used to analyze the average change in leadership and management practice.


Participants provided feedback by completing an evaluation survey at the end of each module and after finishing all of the modules. Participants rated the difficulty of each module on a 3-point scale: 1=piece of cake, very easy; 2=challenging but not overwhelming; 3=very difficult and challenging. They also rated their satisfaction on the content and organization of each module. The surveys used a Likert-type 5-point scale that ranged from 1=strongly disagree to 5=strongly agree. The survey responses were analyzed and descriptive statistics were computed. The results were examined for trends across the modules and compared with learning outcome results.


Results

Participants completed several scored assignments throughout each module to assess their learning. An overall score of 70% was considered passing on these Evidence of Learning assessments. Average scores ranged between 87% (Module 3) and 96% (Module 5). Table 1 shows means, standard deviations, and percentage of participants who passed the Evidence of Learning assessments for each module.


Evaluation surveys indicated that participants were sufficiently challenged in their learning and highly rated their experience in Aim4Excellence. In eight of the nine modules, over 80% of respondents rated the modules as challenging but not overwhelming. Participants also rated their satisfaction with various aspects of the content and organization of the program. Across all modules, participants provided the highest ratings when asked whether the module challenged them to consider new and different viewpoints (M=4.44, SD=0.73) and provided the lowest ratings when asked whether the video segments, Internet links, and audio pieces worked smoothly (M=4.20, SD=0.98).


Results also suggest that when directors participate in Aim4Excellence administrative practice improves in their programs. Pretest and posttest results showed that Overall PAS scores increased .44 points (on a 7-point scale) or .19 standard deviations. Four of the subscales improved significantly: Center Operations, Child Assessment, Marketing and Public Relations, and Technology. Table 2 shows the change in the average overall PAS scores and nine subscale scores. Statistics include the pretest and posttest means and standard deviations, as well as the statistically significant change (t score) from the beginning to the end of the training.


Analysis of the 21 PAS items show significant changes in Staff Orientation; t(27) = 2.87, Facilities Management; t(27) = 2.38, Assessment in Support of Learning; t(27) = 3.05, and Use of Technology; t(27) = 2.64. Effect sizes were small to medium, ranging from d = .40 to d = .58.


Discussion

Because Aim4Excellence is administered online, the availability of reliable and consistent data was greatly enhanced, with a robust sample of 1,372 participants over a four-year period. We can be confident in the results of this study because the large number of participants were from across the U. S., represent diverse demographic groups, and work in over 500 early childhood programs.


Persistence, as a measure of performance, was found to be strong with at least a 97% completion rate for each module. Results indicated that a majority of participants (51%) completed all nine modules. The average scores on the Evidence of Learning assessments were very high (ranging from 87% to 96%). The change over time study suggests that leadership and management practice improves in programs when their administrators participate in Aim4Excellence, particularly in the areas of orienting staff, managing facilities, assessing children’s learning, and using technology. Participants were very satisfied with their experience in the program and indicated they expanded their knowledge and expertise, were challenged to consider new and different viewpoints and found the resources interesting and informative.



REFERENCES

[1] Aim4Excellence is embedded in the Iowa and North Dakota QRIS.

[2] Talan, T. N., & Bloom, P. J. (2011). Program Administration Scale: Measuring Early Childhood

By Robyn Kelton, M.A. June 27, 2025
INTRODUCTION Turnover rates in child care are among the highest in education, with over 160,000 workforce openings predicted annually (Bassok et al., 2014; Doromal et al., 2022; Joughin, 2021; U.S. Bureau of Labor Statistics, 2025). While some turnover is expected and even necessary, the levels of turnover experienced in the field of early childhood education and care (ECEC) are not only alarmingly high but deeply problematic. In 2021, a national survey conducted by the National Association for the Education of Young Children found that over 80% of child care centers were experiencing a staffing shortage, with the majority of those programs reporting one-to-five open roles, but 15% reporting between six and 15 open roles (NAEYC, 2021). Staffing shortages result in lost revenue, financial uncertainty, and program instability, often forcing administrators to operate below capacity and/or under reduced hours (NAEYC, 2021; NAEYC, 2024; Zero to Three, 2024). Limited enrollment slots and classroom and program closures lead to increased waiting lists (Zero to Three, 2024; Carrazana, 2023). In turn, families are placed in a highly vulnerable position of needing to leave the workforce to stay home with their child or turn to potentially unsafe or unregulated child care. Moreover, increased turnover in classrooms interrupts continuity of care and disrupts the relationships built between children and their educators (Reidt-Parker, J., & Chainski, M. J. (2015). Research has begun to highlight some of the programmatic and personnel characteristics predictive of increased staff turnover in ECEC programs. Low wages are most commonly identified as a strong predictor of turnover (Amadon et al., 2023; Bryant et al., 2023; Fee, 2024; Guevara, 2022; Totenhagen et al., 2016). However, workforce advocates and some researchers have begun to expand conversations on compensation to explore the impact the profession’s general lack of benefits such as paid time off, access to health insurance, and retirement benefits has on retention (e.g., Amadon et al., 2023; Bryant et al., 2023; Fee, 2024; Lucas, 2023). While informative, this body of work has typically approached benefits as binary variables (i.e., have or do not have) rather than reflect the spectrum on which benefits are commonly offered (e.g., the number of days off, the percent of insurance covered by the employer, and levels of retirement matching funds). This Research Note aims to expand on previous work investigating the relationship between benefits and turnover by exploring the possibility of a more nuanced relationship between the variables to determine if the level of benefits offered impacts turnover rates. METHOD This study used data collected via formal Program Administration Scale, 3rd Edition (PAS-3) assessments conducted by Certified PAS-3 Assessors between 2023 and 2025. To become certified, PAS-3 assessors must first achieve reliability (a score of at least 86%) on a test conducted after four days of training on the tool. Next, they must conduct two PAS assessments within three months of reliability training. PAS-3 national anchors reviewed the completed assessments for consistency, accuracy, and completeness. The study analyzed data from 133 PAS-3 assessments collected during the certification process across 12 states, the District of Columbia, and the U.S. Mariana Islands.  Measures Data for this study were collected using the PAS-3, a valid and reliable tool used to measure and improve Whole Leadership practices in center-based programs (Talan, Bella, Jorde Bloom, 2022). The PAS-3 includes 25 items, each composed of 2-5 indicator strands and scored on a 7-point Likert scale (1 = inadequate, 3 = minimal, 5 = good, and 7 = excellent). Item scores are averaged to determine a mean PAS-3 score. Of particular interest to this study is Item 5: Benefits. Item 5 measures employee access to health insurance and considers what percentage of the cost is paid by the employer, the total number of paid time off days within the first and fifth years of employment, access to a retirement plan, and the percentage at which the employer will match the employee’s contribution. Last, Item 5 explores provisions made to cover the costs of staff’s professional development. Non-applicable is allowed as a response for indicators related to health insurance and retirement if there are no full-time staff employed by the program. Sample Program enrollment ranged in size from four children to 285, with a mean enrollment of 65 and a median of 55. Total program staff for the sample ranged from two to 44 staff, with an average of just under 14 staff (13.93) and a standard deviation of 8.80. Table 1 below provides a detailed breakdown of staff by role and full-time and part-time status.
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